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weekends are for leisure

Stop giving it away for free and start creating brand value

May 24, 2011 · 1 minute read · Tags: business , drumming , marketing

Read linked content The article hits home (click the title). And when you’re a creative type giving things away for free it can make you feel run-down and used. I’ve had a few thoughts for infusing my Flam Swiss “brand” with more value. Producing more content that teaches is one idea. Wish I could say I had others.
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Survey Experiments

November 11, 2009 · 2 minute read · Tags: business , marketing

With so much to learn about my target market for Flam Swiss, I’ve been making use of surveys to find out who my site visitors are. Wufoo is great, but I only had 1 response when visitors were asked to visit a link in order to fill out my Wufoo survey form. When I decided to embed the Wufoo form directly in my webpage I got** 12 responses**. So much better!
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